5 Hospitality Trends to Keep an Eye On

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The hospitality business may be ever-changing, but it’s important to analyze trends and see how they are affecting the industry. Today, we are going to explore five of the top hospitality trends to keep an eye on in 2021.

Hospitality trends are always on the swing, but it feels changes are happening faster and faster. In the past few decades, hospitality technologies have introduced immense changes to the industry. Ideas like global tourism and the sharing economy would not be nearly as popular without the aid of technology. 

The hospitality business may be ever-changing, but it’s important to analyze trends and see how they are affecting the industry. Today, we are going to explore five of the top hospitality trends to keep an eye on in 2021. 

  1. Sustainability 

Sustainability is at the forefront of everyone’s minds. It affects people’s decisions on what to buy, what to eat, and how to travel. More and more, customers are gravitating towards eco-friendly and sustainable businesses. Locally-sourced and farm-fresh foods are on the rise for restaurants due to their relative sustainability. Sustainability is interwoven into our next trend, the sharing economy, as the mission and model for “sharing” businesses is usually based on sustainability. 

  1. Sharing Economy

Lately, many hospitality industries have been transitioning to a “sharing economy” format. Hospitality trends like ridesharing, AirBnB, and Butler are replacing taxis, hotels, and room service, respectively. Room Service by Butler is a hospitality technology company pioneering the sharing economy concept. Butler understands that hotels lose money on room service, as the demand does not meet the costs of keeping a restaurant open 24/7. Therefore, they service tens of thousands of hotel rooms in New York City, Miami, Chicago, and Washington D.C. This saves the hotels money and allows them to focus on other aspects of their business. 

  1. Technology

Tech trends in hospitality have been drastically shifting the industry. The ubiquitous influence of smartphones and other technology has made it difficult for some hospitality businesses to keep up. Contactless payments have become the norm with Apple Pay, Google Pay, and other NFC technologies being used worldwide. Technology has also made ideas like the sharing economy more accessible, as people are able to connect and organize with each other in ways like never before.

  1. Global Tourism 

In 1950, around 25 million people participated in international travel. In 2018, that number has skyrocketed to about 1.4 billion people per year. The long-term trend is on the rise for global tourism, even if the current pandemic has caused it to grind almost to a halt. Cruise lines are down and most countries have limited international travel. However, after the world recovers, expect global tourism to rebound quickly as cooped-up families are itching to make up for all the time stuck inside. 

  1. A Local Experience

Increased global tourism and technology have paved the way for an interest in local experiences. People will go to great lengths to enjoy what they believe is an authentic, local experience when traveling abroad. Technology and review systems have allowed local businesses to flourish, as people can easily share and discover their favorite food or entertainment. In a similar vein, the pandemic has caused many people to “vacation” in their own town. Catering to locals will be more important than ever before, especially for businesses like hotels and restaurants that may be feeling the hit from little interstate travel. 


Butler turns the room service dilemma on its head by providing hospitality businesses with high quality hotel room service. They currently service tens of thousands of hotel rooms in New York, Chicago, Miami, and Washington D.C. The combination of Butler’s unparalleled efficiency and immaculate eye for detail results in an upgrade for all. Get in touch with Butler now!